Telia up for public transport award: Easy ticketing critical to sustainable cities
Making it easy to choose public transport is critical to building smarter, more sustainable cities and efforts here are on the United Nations’ agenda for reaching the Sustainable Development Goals (SDG). Now, Telia and partners Skånetrafiken and Ridango has been nominated for a 2022 Transport Ticketing Award, in the category “Ticketing enabler of the year”. The international, annual awards event celebrates “the smart ticketing and mobility industry's greatest achievements”.
For more people to choose public transport instead of taking the car, thus reducing CO2 emissions, public transport needs to be a convenient and easy-to-use alternative. In a report from Telia, interviewees identified ticketing complexity as one of the obstacles to travelling by bus or train. Furthermore, The UN has identified transport as a major component of sustainable development, and sustainable transport is now on the agenda for reaching the SDG’s.
The nomination is for Telia’s and the partners' implementation of Express Transit, or Express Mode for Apple Pay, which allows tap-and-go payments at ticket barriers, with both phone and watch, eliminating the need to authenticate yourself. Subsequently, the solution removes many of the hassles of traveling on public transport.
“Buying tickets should never be an obstacle when using public transport,” says Björn Pettersson, Assistant Product Owner at Swedish regional public transport authority Skånetrafiken. “It is great that our implementation of Express transit, which gives passengers a hassle-free purchase, is being recognized by the transport ticketing community.”
The three partners brought Express Pay to Scandinavia in October last year, which now means that bus passengers in the region of Skåne in southern Sweden, can pay for their trip without using a physical ticket, cash or card. Passengers use the "tap-and-go" payment method by simply holding their iPhone or Apple Watch to the ticket reader on the bus.
"We are proud to be part of Skånetrafiken's ongoing efforts to make public transport easier, safer and more attractive to passengers. We know that it will contribute to the reduction of CO2 emissions and congestion in our cities,” says Björn Hansen, Head of Commercial at Telia.
The Transport Ticketing Awards are judged by a panel of industry and transport authority experts, and the winners will be announced during the awards dinner on June 28th, 2022.
Read more about Telia's solutions for ticketing sales and validation here.
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