The Power of Knowing

The Power of Knowing

Big decisions shouldn’t be based on guesswork. They should be built on real-world data you can trust. Like the crowd movement patterns generated by our mobile networks. They measure reality and unlock actionable insights for data driven decision-makers.  

Telia Crowd Insights also let you measure impact. To compare 'before' with 'after' and prove the impact that decisions make. So you can keep learning from real-world data and keep building better decisions.

Crowd movement patterns

Movement patterns reveal behaviour patterns. By understanding where people spend their time and money, you can unlock new ways to give them a better experience: as shoppers, as commuters, as visitors and as residents. 

It’s always anonymous and GDPR compliant – we won’t compromize on that. By anonymizing and aggregating data we can deliver rich crowd movement patterns on a country, city, suburb and street level. We can also incorporate WiFi analytics to deliver in-store or at-event insights. 

Data Accuracy

Our data set is 16 million customers across the Nordics. Each of them generates more than 400 signalling events a day as their phones move between cell towers. This gives us billions of data points every day with real-world accuracy.

Because we use data from our own cellular network, we can deliver data that is representative of populations with extremely high statistical confidence. Our data is accountable, explainable and transparent.

Want to know more about Crowd Insights?

Please contact us by chosing "Crowd Insights" in the drop-down-menu and we will get back to you as soon as we can.

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