Quicker load times and better CX for Ahlsells's e-commerce
Quicker load times and better CX for Ahlsells's e-commerce

Quicker load times and better CX for Ahlsells's e-commerce

Ahlsell is the leading Nordic distributor of products, tools and supplies with over 100 000 items in stock, addressing installers, contractor, facility manager, manufacturing, electrical industry and the public sector. They have over 240 stores located in Sweden, Norway, Finland, Denmark, Estonia, Poland and Russia.

During spring 2019 Ahlsell’s e-commerce was facing the problem of slow loading times and trouble managing large peaks of traffic to their platform. They wanted to create a better customer and purchase experience online, and to minimize the impact on their own servers. Telia CDN was implemented before summer and the results didn’t take long to show.

As Mårten Forssell, Head of e-business at Ahlsell says, "After the implementation of Telia CDN their loading times has improved with 32% according to speed index and our customers are telling us they are experiencing a faster and better e-commerce."  

Telia CDN is a world-class, Tier 1, content delivery network. It helps companies and organizations provide faster and more reliable web services.

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