Swedish public transport operator Skånetrafiken is seeing that travel by train and bus is approaching pre-pandemic figures. Telia's contactless ticket solution which one can use with, for example, a bank card or Apple Pay, has contributed to making it easier to travel by public transport - and 33 percent of Skånetrafiken's adult passengers in cities now use the solution when buying single tickets.
"It should be easy to travel by public transport, and our passengers want to have to prepare as little as possible," says Björn Pettersson, Product Owner at Skånetrafiken, which handles the development and management of sales systems within the Swedish Region Skåne with the mission to offer sustainable travel.
"Most people want to be able to travel spontaneously when they need to. We are constantly working to be able to offer more of what contributes to a sustainable society, which this public transport solution strongly contributes to."
And you should not forget the drivers, Björn Pettersson explains.
"The drivers are particularly satisfied now that their job becomes easier and safer, as the interaction they otherwise have can be complicated, time-consuming and unsafe."
In June, Telia sent out a press release showing that the "pandemic effect", a record reduction in the total amount of CO2 emissions in Swedish municipalities, is over and that Telia's data now shows that emissions are increasing. To reduce that effect, and to help reach the UN's climate goals, efficient public transport is essential.
Telia's solution, which Skånetrafiken calls "Blippa", contributes to these efforts, and Björn Pettersson explains that the collaboration with Telia works very well. As an example the solution was nominated for the Global Transport Ticketing Awards 2022.
"We have great, professional and innovative contact persons at Telia and are involved in tests where we together try to discover opportunities for improvement. That is a prerequisite for us to be at the forefront in Public Transport solutions in the future as well," he says.
Read more about the launch of "Blippa" in Skåne here.