Mobility data is a must-have tool for modern and sustainable city planning

Recently, Norwegian consultancy firm Sprint listed several data sources that are helping businesses to become more data-driven, sustainable and efficient. With Telia’s mobility data, Telia Crowd Insights as the example, we see how the City of Oslo and Bærum municipality “used mobility data actively during Covid-19 to monitor and analyse the effect of corona measures”, and how such insights into movement patterns in society also “can now be used, for example, to plan routes or the location of bus stops”. 

Also, Telia’s partner, the Danish traffic consultancy firm Via Trafik, recently wrote that by getting its data from Telia, one of the largest telecom providers in the Nordics, Via Trafik can be assured it’s a representative amount of data.  

“A single mobile device connected to a mast generates up to 200-400 network events per user, per day. When these data have been extrapolated in relation to local market shares, they provide accurate insight into the movement patterns of a population. The special feature of network-based data is that it covers all journeys and is not limited to the use of a particular means of transport,” Via Trafik states.  

Data insights and other digital services for public transport do bring great potential – and results. In addition to enabling smarter, sustainable and more attractive cities, modern digital services mean more efficient and profitable operations for, for example, public transport operators and city planners.  

For example, Telia Travel Emission Insights gives city and environmental planners these tools to know where to target their efforts and take action. It lets municipalities measure and benchmark the CO2 emissions from different routes and modes of transport. Then helps them to prioritize which actions will have the biggest impact. It also lets them measure, share and report the progress they make. 

Read more about Travel Emission Insights